Watch how I got paid faster from clients, and saved the world just a little bit in the process with 'The Invoice Challenge'. This talk was recorded at USI Paris, France.
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The top 5 apps and services I use on a regular basis on my mac. From boosting my desktop speakers to better copy pastes, these apps will have your mac laptop running on steroids so you can get your stuff done better and more effectively. Boom, Evernote, Lastpass and Dropbox. Read more to see why...
I often have to co-ordinate campaigns across multiple Social Media Platforms for clients. To make sure the graphics are delivered correctly I made this list. This cheat sheet has the graphic requirements for the sites Facebook, Twitter, Twibbon and Youtube. The list has the height and width, maximum upload size as well as other notes. I hope this free list helps you Make Epic Shit! If it does, give me a tweet or a Like.
A couple of weeks ago I was spending 3-5 hours daily for a week and a half judging for The Lovie Awards. I was judging Video, Montage, Game DEsign and a couple of other subjects like best web personality. It was a lot of work going through all the entries. Some were absolute crap, but others were exceptional. Overall I would say the quality was more towards the good than towards the ugly. And it's all EUROPE!!! At least that's what the Lovie's say. There is an amazing amount of creative talent, design, creativity and production Europe has to offer. The Lovie Awards really show the best of what Europe has to offer. If you have some time to kill and are tired of 9gag or I-am-bored, hop on over and have a look at the winners. Let me know if you think they should have won or not. The Lovie Awards.
After 3 years it is time for me to take a different path from Indie. It has not been an easy decision for me to leave. I really love my co-workers who are an amazing group of people. I will also miss the opportunities that Indie has given me in pushing the boundaries of advertising. When I first came to Indie I had no idea what really went on in an Ad Agency. It was soon apparent that I was not a usual fit for an agency...
I love hats. Indie allowed me to wear a bunch with a variety of roles under the title Head of Innovation. I've enjoyed designing games, directing and editing films, being the english voice on Indie's films, developing digital strategies, programming applications, concepting campaigns, designing webpages, new biz development, producing presentations and every now and again cooking a large feast for the team.
In my time at Indie I have learned a lot about marketing and advertising from the Indie team. I'm very grateful to have had this chance to learn from incredibly talented and experienced advertising legends.
I see lots of changes happening in advertising. With new technologies emerging, there is an enormous challenge for agencies to adapt slow reacting clients to these changes. Ultimately, I don't believe that the traditional ad agency will thrive. With the speed at which technology is changing the game, those agencies which do not adapt to working like a technology start-up will be left behind. This is why I have decided to become a freelance consultant.
For professional reasons I want to be a bee flying onto a variety of flowers to cross-pollinate ideas. For that I need to open myself up to working on projects with a variety of different companies and technologies. I have first hand experience with using game design in marketing. I would love to help new markets with these insights.
Could I help you? Let me know!
Many of us struggle with how to be more productive with our schedules. How can we make sure that we get our work done efficiently so we have more time to goof off? "Wait goof off? That's not the way to get more productive!", I can hear you say. By goofing off I mean play time. I and many others believe PLAY is the essence to innovation because...
Here is a presentation I gave at the Marketing Expo of DMEXCO in Germany. It is one of the largest Marketing Expo's in Europe and it was a real privilege to talk about the projects and the collaborative creative process we use at Indie. I hope you enjoy it.Click HERE if you want to skip to my part of the presentation or just skip to 11:55 in the video below.
For the past few months I've been working at INDIE. One of the projects I've been working on is the new campaign for Ben & Jerry's. The site is the first "Give It Forward Auction" site. This is better than Freecycle.org because of the wonderful stories that happen.
It starts with 100 ice creams from Ben & Jerry. People bid on them. So far there are bids like theater tickets, foot massages, jackets and more. Those people get an ice cream and then others can bid on those items. For instance guitar lessons, etc. The winning bids then become the next in the chain of giving forward. Or what we like to call Giving Chains. If you are in Holland (it is in dutch only I'm afraid) you could try it out for yourself. Trust me there are a lot of very cool things that are going to be planned for this campaign so keep watching here. It's gonna be a lot of fun! And I can't imagine a better company than Ben and Jerry's to do it with. a real socially conscious company. Viva La givolution!!!
- Ben & Jerry's Converts All Flavors to Fair Trade Certified (treehugger.com)
- Ben & Jerry's and Fair Trade (one.org)
The headline says it all! Today I have just signed a contract to be Digital Creative at Indie in Amsterdam. I am so excited about this new job and about working with the team at Indie. Indie is a great Agency in Amsterdam with an excellent reputation, formerly known as SVH. For the past month I have been working closely with Lode Schaeffer, the head Creative at Indie on a few projects. I am very excited about all 3 concepts that we have created and successfully pitched over the past month. The chemistry at Indie feels perfect. Here I've found a company that's not scared to try new things and strive to push the envelope of advertising. One of my favorite campaigns they created was with Sportlife and the Yetiball.
Working with Lode over the past month has been a challenge and also a great creative collaboration. In Holland Lode's reputation proceeds himself, and to say I've sat across from him for the past month concepting is enough to make many people in the biz in Holland nearly break their necks in a double take.
There are big plans and lots of great projects on which I will be working, officially starting on January 1, 2010. All I can say is that Indie is finally a place where the crazy ideas I have and the preachings about engagement and approach of digital campaigns do not fall on deaf ears. Quite the opposite, they are being stimulated. What's also great about Indie is that they understand how important it is for me to be able to work on purely creative projects and to keep teaching Design for Virtual Theater and Games at the HKU, which they have re-enforced in our agreement by allowing me to work part-time still as a teacher and digital artist.
To get a perspective on how much Indie is prepared to try new things we have projects ranging from Augmented Reality Games to Virtual Flashmob Dance mash-ups in pre-production. A very exciting time, and a very exciting company to work with. I couldn't have dreamed of a better job at a better company a few months ago. A big thanks toIsabelle O'kanewho made the first introduction with Tim O'Kennedy that landed me an interview with Indie. Thanks a bunch Isabelle! Next time out the champagne is on me. Now I head back to the states for the Holidays to reconnect with my family before starting this next adventure. PEACE!
Image by Guido Van Nispen
Many people wonder how Viral Campaigning works. Many beleive that all you have to do is make a funny video woth a cat and that will spread the message. Sorry, that was about 2-3 years ago. The truth is nowadays you have to create a Multi Media Alternate Reality Game. Otherwise known as an ARG. There are puzzles spread over the internet, areas to communicate with other players, real world phone calls and emails. This is how you create a Viral. Not just a 30 sec. clip but an allround Media experience, puzzle and immersion. These are the types of projects that my students have been developing over the last few years. One of the first of my DVTG students created on his own, with no budget, an alternate reality game that spread from temples in Thailand, lockers in London, phone calls from New York and the Vatican. Using the tools available all over the internet with free sites, this is how Alternate Reality Games are spread. Below we see a video of the Dark Night Campaign, and there are 2 of the Transformers virals that were spread. Those videos spread from the transformers is called, "The Rabbit Hole". Or the first video trigger that leads one into the Alternate Reality Game.