A couple of weeks ago I was spending 3-5 hours daily for a week and a half judging for The Lovie Awards. I was judging Video, Montage, Game DEsign and a couple of other subjects like best web personality. It was a lot of work going through all the entries. Some were absolute crap, but others were exceptional. Overall I would say the quality was more towards the good than towards the ugly. And it's all EUROPE!!! At least that's what the Lovie's say. There is an amazing amount of creative talent, design, creativity and production Europe has to offer. The Lovie Awards really show the best of what Europe has to offer. If you have some time to kill and are tired of 9gag or I-am-bored, hop on over and have a look at the winners. Let me know if you think they should have won or not. The Lovie Awards.
Viewing entries in
This weekend it happend. My friend Isabelle has been organizin a Dance Flshmob in Amsterdam as a tribute to Michael Jackson. I helped her with some of the production and the editing of the official video. It was an amazing time. Some 1,000 Michael Jackson fans gathered in the Vondel Park on July 19,2009. There they learned how to dance Michael Jackson's Thriller and then took to the streets of Amsterdam. They flashmobed Museumplein, Leidseplein, Keizersgracht and Dam Square before the day was done. And some even flashmobed thier own living rooms. It was an amazing event to be a part of. I've got some of the official t-shirts for sale from the event. Proceeds of T-shirt sales goto Michael's "Heal The World" charity. Below is a list of sites with the video on it for sending. For more links check http://flashmobamsterdam.tumblr.com
Yesterday I saw this video come up onto facebook. Now I see it coming in on youtube. I had trouble watching it the first time, and it does not get better. It is the cold harsh truth of what is happening in Tehran at the moment. I must warn you that the video is extremely difficult to watch as you see and young girl killed by gunfire in Tehran, Iran. The videos and images coming out of IRAN via social media is mind blowing and you have to ask yourself, where to get the context without journalists there? These are citizen reporters. They are reporting, and it is up to us at the moment to filter these stories, verify them and make sense of what the context is. We have to be our own journalists for ourselves. Not something everyone is ready to do, espically when material such as this video is flashing across our facebook, twitters and blog posts. WARNING it is very graphic. update: Crooksandliars.com has more about the details of what happened.
How many people spend hours behind the computer screen. I do, but I also face a window so I get some sun during the day as well. (Speaking of which I really need to clean my window. Very dirty.) In any case REVOLUTIONARY TECHNOLOGY has now allowed computertan.com to give people tans by a computer monitor! Actually it is a viral for Skin Cancer in the UK, but funny none the less. Go see how many friends download the iPhone app or try it out. I'm going to the park down the street to get some vitamin B, but I will put on some lotion first.
I really loved the new campaign that Universal Music Group has put out. It starts with a segment from Lady GaGa "Poker Face". When you see the video on youtube it explains very easily that you must try to play the game. What is the game?
Watch 20 sec. of Universal Music Videos of artists and answer a trivia question of what you saw.
There are some great roots in the Viral and I suspect that the agency saw some viral hits like this awareness test video.
Test Your Awareness: Do The Test
Did you enjoy that? UMG feels it can capitalize on that idea and sell records. Great, do it. However It would be a HELL of a lot easier to spread this if they allowed people to at least embed the first video (the entry level) onto thier blogs, facebooks, etc. I'll put it in old school marketing terms for ya UMG so you understand. The first video in this sequence of interactively linked Youtube videos which create a game needs to have a point of entry. Not just people search Lady GAGA on youtube. Allow the mebed and it turns into an old school banner! You will not endanger the copyright more, you will not be loosing out. You will gain by opening up. Of course I admit I am proud of you for taking these first steps. Very good, you have your training wheels on now. Time for dad to take them off and push you down the hill. What are you afraid you will get hurt UMG?
So people think it is strange that I dance out on the street in the middle of the morning. If you do, then you must not be French. Check out this music video for "Make the Girl Dance". Although I am rather disappointed that none of the girls actually dance. Even still, I suspect it will go Viral. Why? Viral Recipe for Video: 1 shot Simple VFX of um... tracking... (I wonder where the uncensored version is) 3 naked women A juxtaposition of reality Plus I think I saw Tony Hawk's name there somewhere
Vincent Everts is a trendwatcher and tech guru here in Holland. Last week I went over to his house to "catch up". I've got a video interview of him is coming as well. Just need to finish some videos for The Next Web first.
GabeMac, how much he learned from his Vodcast business errors?
"Gabemac is one of the first passionate vodcasters I know. He started in 2003 and has been an video enterpreneur since 9 years. He build huge audiences with his XoloTV, started to build a software platform for videocasting, that failed, he went to spain and did a daily show on www.mobuzz.tv which drew millions. Now he is back in amsterdam, does Viral Video Creative Consultanting, creates video's (for thenextweb amoung others) and plans his next show & exciting venture. What did he learn from his mistakes since he said he made many. It was a little hard because he continiouly talkes about his strength (passion, creativaty etc) rather then his lessons learns but in the end they show up. Who is Gabriel"
Saw this come in through Facebook. I think we have all been there at one point or another. Poor Puss.
During DLD Yossi Vardi and Gabe Mac get to conduct a 4 string quartet in their own styles thanks to Itay Talgam. This video is best watched with headphones.