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HELLO I'M Gabe Mac


Inernational Speaker, Award Winning Game Designer, Filmmaker, Video Jockey, Teacher and Dudeist.

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HELLO I'M Gabe Mac


Inernational Speaker, Award Winning Game Designer, Filmmaker, Video Jockey, Teacher and Dudeist.

Nice to meet you! Welcome to my site. Let me introduce what you can expect to find here.

Gabe Mac

I'm a video geek, game designer or digital artist. I love to use new technologies to tell new stories. For many years I had a production company with Gabriel Bauer. Together, we did a lot of different new media production. TV commercials, Web Series, Documentaries, Video Games, and Interactive DVDs. Probably most notably we were early vloggers back in the early 2000's. We were one of the first to go pro, working for companies such as BMW and COCA-COLA. You can check some of the old shows that were archived in the XOLO.TV and MOBUZZ.TV section. Highlights are the Interviews with Danny Antonucci, Angela Merkel and Steve Wozniak. My latest channel on youtube is called GMVR. I play indie video games together with my depressed friend, in order to keep him sane.

After a number of years as an entrepreneur, I went to work for Indie Amsterdam, winning them their first Digital Spin Award. At Indie I worked on a number of award winning campaigns, alongside Lode Schaeffer. We made a robot that gave out ice cream together for Ben & Jerry. That was fun.

A few times a year, I get the chance to speak about the future at a conference. You can see some of the talks that have been recorded in the Talks and Interviews section. MY upcoming speaking events can be found in the News/Upcoming Events.

Most of my time is spent teaching at Art colleges in Europe or giving my Game Design workshop at companies.

If you are a fan of The Big Lebowski, you'll fit right in here. I am an ordained Dudeist Priest, having officiated weddings, in my bathrobes. Have a look at the Little Lebowski Project to see some fun pics of The Dude and his friends around the world.

Please enjoy my blog ramblings and occasional pics. If you like it, connect with me via one of the sites below. Cheers!

Get the course today and Save €35. The Game Beyond is a crash course in Game Design. You will be taken through the 5 core steps that are needed to design compelling games. This course is perfect for anyone who wants to gain a basic understanding of Game Design to use in other markets or fields.

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Latest Videos


Here are some of my latest videos. Some are from performances I've made. Some are talks I have given. Sometimes it may just be something funny. Hit play and enjoy.

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Latest Videos


Here are some of my latest videos. Some are from performances I've made. Some are talks I have given. Sometimes it may just be something funny. Hit play and enjoy.

I've lost count of the number of videos I have made over the years. They are scattered in archives at TV stations and on servers on the internet. Here are a few categories to find some of them under.

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Latest Words


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Latest Words


Latest Blog Posts


Latest Tweets


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Latest Pics


Seeing the World distorted through lenses.

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Latest Pics


Seeing the World distorted through lenses.

Latest PicS from Instagram & Flickr.

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The Game Beyond Workshop


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The Game Beyond Workshop


Learn how to harness the power of play and become a serious game designer.

Learn Game Design basics with Gabe Mac. Play The Game Beyond. http://www.thegamebeyond.com

The Game Beyond is a workshop in Game Design given by Gabe Mac. This workshop is designed to tap into the natural game play habits of the participants: giving a deeper understanding of the art of game design by using a model that allows for the design of a variety of games to overcome real world challenges. The workshop itself is a game designed to get the participants in a flow of collaborative innovation and rapid prototyping.


This workshop is the equivalent to the first semester of a Game Design Master’s program, in a few hours.
— Jelte van der Maat, HKU Game Design Graduate
Gabe Mac giving a live workshop at DLD Women

Gabe Mac giving a live workshop at DLD Women

This takes the BS out of Gamification.
— Jeffrey Taylor, the Firebird Feather Company

This workshop's Game Design curriculum is based on over a decade of teaching at the College of Arts of Utrecht, Design for Virtual Theater and Games. The model has been applied to develop a variety of award winning games and marketing campaigns. After participating in the workshop, players will have a base knowledge in making more effective gamification strategies. Players will understand how to use game mechanics, feedback loops and rule sets to design customized gamification to targeted groups. At the end of workshop, a number of prototype game strategies are designed.

What you will learn

  • How to translate challenges into Game Goals.
  • How to design game rules for players and systems.
  • Effective use of Game Mechanics for your goal.
  • How to connect with the subconscious hero drive inside everyone.
  • How to prototype and design games for production.
  • How to use negative and positive feedback loops effectively.
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Little Lebowski Project


A game that tied the world together.

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Little Lebowski Project


A game that tied the world together.

Play The Little Lebowski Game

Being an ordained Dudeist Priest I carry a small action figure of 'The Dude' wherever I go. Much like christians carry a rosary, to remind me "What would the Dude do?". The Dude has turned into the best travel companion reminding me always to take it easy. Over the years I began taking pictures of my Little Lebowski and posting them online. Others started doing the same. Today there are hundreds of photographs of 'The Dude' all around the world. Sometimes the pictures earn a little money which we then add to the "Little Lebowski Urban Achievers Fund". This kiva group has helped a number of folks who don't have the necessary means for the necessary means. Are you a fan of the Dude and want to PLAY as well?

STEP 1

Get a Dude!

There are many Dude's to choose from at the STORE.

STEP 2

Take a picture

Take a picture of an iconic location or of some people you think are cool.

STEP 3

UPLOAD YOUR PIC

You can add it to our FACEBOOK PAGE, FLICKR POOL or INSTAGRAM with #littlelebowski

STEP 4

TELL YOUR FRIENDS

The more people who play, the better chance we have of covering the entire world. Like, Share or tweet the pics you love.

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GABEMAC Schwag Shop


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GABEMAC Schwag Shop


Gabe Mac Schwag

Get your hoodies, t-shirts, caps and more at my online store. These are designs for Geeks and Dudeists. You can find Star Wars themes, Big Lebowski themes, Gamming themes and the like. The more that sell, the sooner I can get married.

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Howdy Stranger!


Got a good story or just want to get in touch?

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Howdy Stranger!


Got a good story or just want to get in touch?

All the ways to say hello

Or you can use the form below for a message.

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