My New Job as Digital Creative


The headline says it all! Today I have just signed a contract to be Digital Creative at Indie in Amsterdam. I am so excited about this new job and about working with the team at Indie. Indie is a great Agency in Amsterdam with an excellent reputation, formerly known as SVH. For the past month I have been working closely with Lode Schaeffer, the head Creative at Indie on a few projects. I am very excited about all 3 concepts that we have created and successfully pitched over the past month. The chemistry at Indie feels perfect. Here I've found a company that's not scared to try new things and strive to push the envelope of advertising. One of my favorite campaigns they created was with Sportlife and the Yetiball.


Working with Lode over the past month has been a challenge and also a great creative collaboration. In Holland Lode's reputation proceeds himself, and to say I've sat across from him for the past month concepting is enough to make many people in the biz in Holland nearly break their necks in a double take.

There are big plans and lots of great projects on which I will be working, officially starting on January 1, 2010. All I can say is that Indie is finally a place where the crazy ideas I have and the preachings about engagement and approach of digital campaigns do not fall on deaf ears. Quite the opposite, they are being stimulated. What's also great about Indie is that they understand how important it is for me to be able to work on purely creative projects and to keep teaching Design for Virtual Theater and Games at the HKU, which they have re-enforced in our agreement by allowing me to work part-time still as a teacher and digital artist.

To get a perspective on how much Indie is prepared to try new things we have projects ranging from Augmented Reality Games to Virtual Flashmob Dance mash-ups in pre-production. A very exciting time, and a very exciting company to work with. I couldn't have dreamed of a better job at a better company a few months ago. A big thanks toIsabelle O'kanewho made the first introduction with Tim O'Kennedy that landed me an interview with Indie. Thanks a bunch Isabelle! Next time out the champagne is on me. Now I head back to the states for the Holidays to reconnect with my family before starting this next adventure. PEACE!

Image by Guido Van Nispen

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